Hi, I'm Samantha

I've been making things up for a living. It's been 12 years or so now. I moved from having a desk job in Bombay to working a couch job in Goa and now to surfing the dunes in Dubai. Having been a creative copywriter for mid and large sized agencies before, I now face clients (and sometimes even the music) on my own. 

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Over the years, I helped the audience connect to the network of speed, live in jeans, leveled the playing field for women in the Middle East. I've even taken over prime time radio to sell people their dream homes.

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I've worked with teams, partners, brands and agencies to build an industry that seems native to me. I now enjoy writing quirky, itty-bitty content to engage the social folks online too.